Dutch Discounters Disrupting the Market [Infographic]

Using a low price strategy to win market share may be tricky – but the ones that succeeded, have levelled the playing field proving that good services can be provided against lower costs. On the left, three Dutch companies who entered the market with a disruptive price strategy and succeeded. On the right, three start-ups who in their own way are trying to compete with the old guard in their markets by offering cheaper alternatives.