Travel Industry Events

The Most Important Travel Industry Events

Each year thousands of events for the travel industry professionals and enthusiasts take place all around the World. It can be a little confusing and difficult to work around. Which conferences and trade shows should you focus on the most? Which are the most important travel industry events for specific markets? Today, we will introduce you to our favourites.

The Phocuswright Conference

The Phocuswright Conference is the largest congregation of the travel CEOs, executives, investors and start-ups. There, all of the most influential people in the industry meet, discuss current issues and exchange ideas.

For almost 25 years it has been the go-to event for all of the top players on the market. It is also the perfect platform for the new companies to share their visions with the community and get feedback on their ideas.

Apart from the main event, that takes place in the United States of America, an additional conference, Phocuswright Europe, takes place on the Old Continent each year.

Travel Industry Events
Bidroom’s CEO Michael Ros at the Phocuswright Conference

World Travel Market

World Travel Market is a series of events taking place in six different locations on four continents. The original show first took place in London in 1980. It has been held annually ever since. Other events are the WTM Africa, WTM Latin America, ATM (for the Middle East market), WTM Responsible Tourism and Travel Forward. WTM also holds International Travel & Tourism Awards.

The events are the ideal opportunity for the professionals from different markets within the industry to connect and learn more about the expectations of the customers in various countries as well as growth possibilities, trends, innovations and issues on those markets.

ITB Berlin

As the World’s leading travel trade show, the ITB Berlin is the place to be for all the professionals not only from Europe but from all around the globe. Over 100,000 visitors come to the trade each year. No wonder, since at the spot they can see the products of over 10,000 exhibitors.

When at ITB you can see various destinations, get to know their culture and traditions. There are dance shows, people performing many types of crafts, colourful exhibitions and much more. On top of that, companies from the travel and hospitality industries have their own stands there, making it easier for both customers and professionals to learn more about the products they are interested in.

The ITB Buyers Circle is also an exclusive place for top buyers to meet, interact during the speed networking sessions and discuss current trends.


The Tourism Trade Fair – FITUR is a global gathering of the travel industry professionals and a principal trade for the Ibero American markets. It takes place annually in Madrid, Spain.

Every year thousands of companies from over 150 countries exhibitions their products and services at the fair. At the same time over 200,000 participants, journalists and visitors can visit those exhibitions, interact with each other, access trade information regarding the tourist market, get networking opportunities and arrange business meetings.

BIT Milan

At the beginning of February, the BIT International Travel Exhibition takes places in Milan. Even is organized by Fiera Milano since 1980. Recently a new format of the exhibition was made official. The first day of the event will now be open to the public, while the next days the industry professionals and buyers only will have the access to the venue.

For nearly forty years BIT was one of the largest travel exhibitions in Italy. IT creates the perfect environment for the industry experts, representatives of companies and buyers to meet, exchange ideas and close substantial deals. The buyers are carefully selected and profiled.

An event is also the place of many conferences and seminars. During hours of lectures, people from all sectors of the industry discuss current trends in travel.

MATKA Nordik Travel Fair

As the largest travel industry event in the Northern Europe, MATKA Nordik Travel Fair had to make it onto the list. The annual fair takes place in January at Messukeskus Helsinki in Finland.

Over 50,000 visitors come to the fair, including the industry professionals and the general public. They come to see over 1,000 exhibitors from 80 different countries. The professionals have the priority, with the first day of the event being open for them only. The other visitors come in the following day.


The East Mediterranean International Travel and Tourism Exhibition (EMITT) takes place each year in Istanbul. Organized by the ITE Group, it is one the top five tourism events in the World.

The exhibition hosts a large number of foreign tourism professionals, including nearly 5,000 companies. The exhibition is oriented towards tourism professionals and holiday consumers and raises a great interest all around the World. Thousands of appointments take place throughout it each year.

This year over 1,000 professionals from the industry came to the event in order to discuss current issues and exchange ideas and contacts.

Uzakrota Travel Summit

The Uzakrota Travel Summit in Istanbul is one of the biggest travel industry events in Turkey. During the summit more than 1,500 industry professionals get a chance to listen to 70 speakers in 5 different halls talk about current issues in the travel sector.

Topics discussed at the conference included the state of different branches of the industry, observed trends, PR and Marketing, globalization, technology, AI, and of course, online platforms.

Apart from the EMITT, it is one of the largest travel summits in this part of the globe.

Skift Forum

We cannot mention the travel industry events without mentioning Skift Global Forum. It is not so much an event for the hoteliers and traders or buyers, as it is the go-to place for the marketing specialists within the industry.

Skift is one of the most popular media companies providing information and research of the travel industry. The Skift conferences are the most important events with the main focus on Marketers and Strategists. It offers various networking sessions, panels and workshops to the professionals interested in the current trends within the market.

I Meet Hotel

Lastly, we would like to mention the I Meet Hotel conference. While it is not the largest industry-related event in the World, it is prominent on the Polish market. I would like to include it on this list because is the main sponsor of the conference.

I Meet Hotel connects hospitality experts from all around the globe by creating the platform for sharing experiences and knowledge as well as expanding their contact network. The event helps the development of hospitality industry by organizing speech sessions about the latest marketing and management trends.

We believe that the conference will only grow bigger as it tackles many important issues in the industry.

Of course, this is only a small fraction of the travel-related events that take place globally all through the year. It is the perfect proof that travel and hospitality industries are constantly growing, becoming some of the biggest sectors of the global market.

Here at, we know the importance of industry events for growing a business. That is why each year our representatives take part in the conferences and trade shows described in this post. If you know you will be attending any of them, please make sure to contact us so we can meet and exchange ideas.

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