Wellness and Wellbeing. Sounds like a hippie trip to the mountains or something similar, right? If you thought that is what the wellness and wellbeing industry was all about, oh how wrong you were.
As hoteliers, we all know that the Christmas period is a sure-fire money maker. However, it is always our job to increase sales over Christmas to maximise the revenue. I am sure you have your ideas, but we can get stuck in our ‘usual’ ideas. That is exactly why I am writing this, in the hope that I may inspire you with some fresh ideas to use. A Christmas Market of Your Own We all know that visiting a Christmas market is something magical and festive and almost all families love to go to at least one. The reason for holding your own is two-fold. Of course, increase your own revenue, but also, to strengthen relationships with other local businesses, and, to form new ones. This gives you plenty of room to make money. You can set up plenty of stalls of your own that could include things such as mulled wine, hot beer, a BBQ with roasted chestnuts and burgers/hot dogs, to name a few. All of these things are cheap to set up …
Have you ever wondered what it is that OTA’s do that kicks their conversion rates through the roof? What is it that they do to make their presence so well felt and received? Why are they so successful in obtaining bookings and why can you never seem to achieve the same with your own direct bookings platform?
You feel as if you are doing all you can to keep your revenue up for your hotel. You are advertising on OTA’s and across social media. You have invested in some training for your staff and you have applied a lot of advice you have read on the internet, or at least you think you have. So why is it then that your hotel still seems to struggle to make a profit? Or worse, it isn’t making a profit at all. So where are you going wrong? What else can you do? Why is nothing working? Here we will examine the process of turning around a failing business and what you need to be doing differently to make it happen.